Primarily Sentiment Analysis is used to make sense of unstructured and disorganized bodies of text in order to provide valuable information, usually around the sentiment of customers and users of a company’s products and services. This can be divided across multiple use cases.
In social media and brand monitoring, a company can set up alerts so that when they’re mentioned online, they can monitor the conversations and benefit from a commercial understanding of the customers’ sentiment in near-live time. This can assist with mitigation and enhance public relations. Accuracy is key, and we provide you access to such data at 10% higher accuracy levels than the leading market competitor.
Overall customer satisfaction can be enhanced greatly by using sentiment analysis. For instance, when it comes to tracking customer support tickets, managing reputation and conversations, analyzing human emotion in chatbot and voice assistance conversational systems, this is a critical space where companies can gain precious insights to better understand their customers and the market temperature.